[Mark Mulligan, co-founder of music industry-focused MIDiA Research] points out that one reason for radio’s staying power is that much of its audience consists of older media consumers, people less likely to dart to the next shiny new thing. But it’s also a medium that scratches a very particular, cross-generational itch. “The majority of people like to lean back and listen a lot of the time,” the analyst notes. “Some people like to lean back and listen, period.”